November 17, 2006
Free WorldCat Promotional Materials Available
Do your users know they can Find in a Library from major Web search engines, WorldCat.org and the freely distributed WorldCat search box? They can — when your library uses the free promotional materials available on the OCLC Web site at www.oclc.org/worldcat/promote/.
Newly added to materials for public library users of WorldCat are eight toolkits focused on common subjects of WorldCat research:
- Genealogy
- Cooking and nutrition
- Music
- Gardening and landscaping
- Real estate
- Resources for people with disabilities
- Languages
- Current events
Each toolkit includes several themed print pieces — a flyer, shelf hangers and bookmarks — that you can distribute throughout your library. The kits also contain a short article you can customize and place on your library's Web site or in your print or e-mail newsletters. Each piece gives your users ideas and instruction on locating resources in WorldCat.
Also available are a variety of updated print pieces and other tools that explain how your library's content and services can be discovered on the open Web through sites such as Google, Yahoo! and WorldCat.org. These materials, some of which are customizable, are geared to the different audiences to whom you must communicate value:
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End users:
- WorldCat posters and table tents
- Suggested text for print or e-mail
- Press release
- High-level overview flyer
- PowerPoint presentation slide
