The new brand identity is a comprehensive makeover, including logo, mission, tagline, colors, Web site and message. We spent a lot of time determining what our members need from us, and we took that knowledge and reshaped our identity to reflect it. We want to focus on what we can offer our members to help them stay ahead of the curve when it comes to technology, trends and the latest developments in the field.

Our hope is that the new brand identity will help us reach out to more libraries and in turn will help them reach further into their community. The goal is to live up to our mission: to bring libraries together for greater success by expanding their knowledge, reach and power. We want to help our members engage their patrons and increase their impact within their local communities.

We are excited to share the new and improved BCR with you. For a first look, check out our new Web site at www.BCR.org. We look forward to providing the same great products and services to our members, and we hope our new identity will help you bring more people, action and noise to your library.

If you would like more information about the project, or are interested in launching a new brand identity for your organization, be sure to join us for a Free Friday Forum about the rebranding on March 7. Hosted by Gillian Harrison, BCR's Marketing and Support manager, this session will focus on BCR's journey through the branding process and will provide ideas for you to launch a similar effort within your organization.