April 06, 2009
LexisNexis Adds Demographic Tool
LexisNexis has added EASI Market Planner, a visual consumer demographic tool, to its Statistical DataSets database.
Users can now compile data on household income distribution, car ownership and Internet usage, as well as average annual spending for specific products. Data can also be displayed graphically for every state, county, census track and block group in the United States.
Statistical DataSets is a web-based research solutions tool that provides fast and easy access to more than 5.3 billion data points from licensed and public domain datasets within an easy-to-use interface. Designed with undergraduate students and public library patrons in mind, this product is completely interactive, providing the user with instantaneous results.
For further information, including how to sign up for a free trial, please visit the BCR website or contact Maura Hadaway at mhadaway@bcr.org.

